As we head into 2024, the field of graphic design continues to evolve and grow at a rapid pace. With new technologies, trends, and techniques emerging each year, it’s important for graphic designers to stay informed about the latest statistics and data in the industry. Here are 20+ graphic design statistics that you should know in 2024:

1. According to a survey conducted by the American Institute of Graphic Arts (AIGA), the median annual salary for graphic designers in the United States is $53,000.

2. The Bureau of Labor Statistics projects that employment of graphic designers will grow 3% from 2022 to 2032, which is about as fast as the average for all occupations.

3. In a survey of graphic designers conducted by Adobe, 78% of respondents said that they use Adobe Creative Cloud for their design work.

4. According to a study by Statista, the global graphic design software market is projected to reach $6.2 billion by 2024.

5. The top industries that employ graphic designers include advertising, public relations, specialized design services, publishing, and printing and related support activities.

6. A survey conducted by Creative Bloq found that 53% of graphic designers work as freelancers.

7. Adobe Photoshop is the most commonly used software among graphic designers, with 93% of professionals using it regularly.

8. According to a study by Shutterstock, the most popular color in graphic design is blue, followed by red, green, and yellow.

9. In a survey conducted by The Creative Group, 68% of graphic designers said that they have a bachelor’s degree in graphic design or a related field.

10. The average hourly rate for freelance graphic designers in the United States is $65, according to a survey by Upwork.

11. According to a study by HubSpot, 48% of consumers said that the design of a website is the most important factor in determining the credibility of a business.

12. In a survey conducted by Canva, 74% of graphic designers said that they use social media to promote their work and attract new clients.

13. A study by Adobe found that 67% of graphic designers said that they regularly use mobile devices for their design work.

14. According to a survey by the Pew Research Center, 73% of Americans say that they have read a book in the past year, with print books being the most popular format.

15. In a survey of graphic designers conducted by GDUSA, 62% said that they have a dedicated workspace for their design work.

16. The most popular design trends in 2024 include 3D design, minimalist design, retro design, and sustainability-focused design.

17. According to a study by InVision, 71% of graphic designers say that they regularly collaborate with other designers and creatives on design projects.

18. A survey by Venngage found that 82% of marketers say that visual content is a crucial part of their marketing strategy.

19. In a survey conducted by the American Marketing Association, 90% of marketers said that visual elements are important to their brand’s identity.

20. According to a study by Bannersnack, 86% of consumers say that authenticity is important when it comes to visual content.

In conclusion, these statistics highlight the importance of staying informed about the latest trends and data in the graphic design industry. By staying up-to-date on industry statistics, graphic designers can better understand the market, make informed decisions about their careers, and continue to produce high-quality work for their clients.